The Problem As an MSP, my team and I were spending hours manually cobbling together spreadsheets of asset lifecycle data for our QBRs. Talking with other MSPs at peer groups and conferences, I found they had the same problem. QBR prep limited the number of strategic QBRs we could do. Problem Solvers I made a pitch – not in a board room or in front of a live studio audience. It was on a video call with some technical friends who have a passion for problem solving. That was the beginning of Lifecycle Insights. And so began our mission to make the best darn asset lifecycle management tool on the market.